As a Bounce Campus Ambassador for Texas A&M University, I collaborate with student leaders and organizations to grow their communities and simplify event communication through the Bounce app. This role has allowed me to blend my passion for social media, storytelling, and campus connection—creating content that not only promotes events but captures the authentic energy of student life.
My Role With
Case Study: Bounce Social Media Revamp
Objective: Grow awareness, increase engagement, and strengthen Bounce’s brand presence on Instagram and TikTok while improving social-driven customer inquiries.
Strategy
Rebuilt content style + cadence
Prioritized Reels & TikTok-first storytelling
Strengthened consistency across visual system
Initiated micro-community engagement
Optimized posting times + CTA placement
Increased DM response workflow
Overall
724K+ impressions
34K+ engagements
+297 new followers (net)
Q3 Highlights
79.2% increase in DMs driving the sales pipeline
Established baseline performance
Q4 Highlights
500K+ impressions
500K+ video views
~39% audience growth
TikTok
Overall
+47.1% engagement rate
+31.4% audience growth
Enhanced overall reach
Q3 Highlights
+135% video views
+92% messages received
Q4 Highlights
+32.6% impressions
+32.6% video views
+17.3% audience growth
+131.8% messages received
Key Wins
Successfully scaled both platforms within one semester
Dramatically improved video performance and DM activity
Strengthened social’s contribution to the customer pipeline
Established a repeatable posting + engagement framework
Staying ahead of trends means knowing when a moment has momentum — and jumping on it with purpose.
This Reel tapped into Texas A&M’s unique culture, earning 70K+ views, 4K likes, and 26 new followers in one night. Strategic timing, relatability, and niche humor drove engagement and community conversation.
Trendspotting & Performance Insight
Bounce Interviews
A collection of interviews I conducted for the Bounce App’s social media presence — capturing authentic student voices and campus moments while building engagement through creative storytelling and video content.